Wednesday, 21 February 2024

Magazines: targeting audiences through demographics & psychographics

Here are my notes from a lesson about how media companies target different audiences. I worked in a group but participated in the discussion

Unfortunately I wasn't able to find a picture of my notes, so I had to re-write them, and I found it not too difficult, since the targeted audience looks slightly obvious



Magazine 1:                                               

Demographic:

Age: 18-35
Gender: Male
Social class: Middle Class - Rich Class
Religion: Not Stated
Race/Ethnicity: Any
Location: America

Psychographic:

Lifestyles: Thrill Seeker
Interests: Riding














Magazine 2:
Demographic:

Age: 40-50
Gender: Female
Social class: Middle Class - Rich Class
Religion: Not Stated
Race/Ethnicity: Caucasian 
Location: Europe

Psychographic:

Lifestyles: Artistic
Interests: Fashion
                            



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