Statement of Intent

Genre
Indie
Song Choice
Telephones - Vacations
Target Audience
Demographic	Young teenagers to young adults, the ages of between 16-25. Any ethnicity. With middle income Age: 16-25 Gender: Appeals to all genders Ethnicity: Any Income: Middle Class Location: Urban Occupation: Students
Psychographic	People who want to vibe and feel euphoric senses. Especially those who love Indie music Values : friendship, past, reminiscing, nostalgic Attitudes: Those who value authenticity and enjoy having a relaxing and laid-back feel Lifestyles: People who like to reminisce on their past fond memories
How we will appeal to this target audience
We will appeal to the target audience by incorporating lifestyle and activities similar to the ones mentioned in the psychographic in the music video. Most of the actors would also be teenagers to fit with the more teenage demographic that seem to be currently struggling in their situation. We'll also have a more aesthetic visual to appeal to teens since teens nowadays enjoy aesthetic elements
Main inspirations
Sunny Days - Reality Club Romantic Homicide - d4vd
Artist Description (Star)
(Who is your artist/s?) Ata - Singer Haresha - Bassist Nathan - Guitarist Louis - Keyboard
Performance
(what types of performance will you have?) Lip-Syncing Instrument Performances
Representations in video
(people/places/locations) People in the video will be teenagers or young adults who are in the process of a breakup but are not able to move on from their loved ones. “I wish I could live without you but you're part of me” shows that these people are still attached to who they once loved. As well as reminiscing your childhood fun and playful memories. The places and locations in the video will be represented as elements that help jog both sad and happy memories from the past.
Star Persona
(We will study this next week)
Proposed Roles
Storyboard	Nathan
Location Scout	Haresha
Risk Assessment	Haresha
Screen Test	Whole Media Class
Filming Schedule	Haresha
Audience research	Ata
Behind-the-scenes	Ata
Editing	Louis
Digipak (research & development)	Louis
Social Media(research & development)	Nathan

Self Reflection

I think that we've divided our work equally through the statement of intent so that none of us would feel incredibly overwhelmed. We may end up changing some things in the future of our statement of intent, but as of now I feel that it's solid enough to have a structure for our music video.