Preliminary Research

This is my preliminary research

For the first week, I took a look at various music videos with different genres. Here is what I like about them

Song, Artist	Genre/ Genre Conventions of music videos	What issue/social group was being represented? How was it being represented?	What did you like/dislike about the music video?
Yura Yunita - Dunia Tipu-Tipu	Indonesian Pop Similar to pop	Indonesians with close relationships are being represented. They are shown as being extremely human, showing great amounts of emotion. Whenever they start getting emotional, the camera pushes in to capture the raw emotion, but when they finally start crying, the camera pushes out since it starts to become private. Also showing children in the music video to have the viewers feel more emotional, since kids are mostly tied to positive things.	I enjoyed how many types of relationships were displayed in the music video.
Harry Styles - As It Was	Pop Upbeat, catchy, vibrant, colourful	The song is mainly love themed, and shows mostly abstract and artistic visuals with barely a story. This one is more performance based, whereas the Indonesian video felt more authentic. It also shows a hint of their own version of masculinity. Having a great amount of tattoos on the male actor	I enjoyed how artistic the video looked, however, I don’t think that my group would try to replicate it, since its too difficult to recreate.
Jamii T - Zombie	Indie Low budget, Independent, Niche,	The music video has a very simple theme, as the name of the song is called zombies, so the band would dress up as zombies. The music video had some budget which is unique from typical Indie bands, since most indie bands have a low budget. The music video mostly contained shots of the band, since their budget isn’t too high	I enjoyed how simple the music video was, I might incorporate some elements into my groups music video since, it felt and looked a little simpler.
The Weeknd - Blinding lights	RnB Contains flashing lights, flashy visuals, expensive items, slow to medium paced.	Masculinity is represented differently than the harrystyles video. Masculinity here is more represented as living on the edge. Smoking, and driving fast sports cars. And it is implied that the artist, who is the main actor, got high. Masculinity here has more of a dangerous impact in their lifestyle.	I really liked how lots of flashy visuals were used.
The Beatles - Now and Then	Rock Commonly a band or a group,loud	The music video used AI and modern technology to bring back deceased members from the band for the music video. I believe it represents the band as having great memories together and almost reliving those moments in the music video.	I really enjoyed how they showed contrast with how they were in the 90s how they are now. As well as showing some footage from the 90s

Self Reflection

I really enjoyed the songs that I've chosen for this preliminary research, since I get to discover new songs including ones from Indonesia. I think I've gained a good knowledge for the conventions for the song genre and music video that it reflects. Some of them were predicted correctly before we got to see the song examples which gives a good foundation for our general knowledge. In the lesson, I discovered that the pop song genre are of songs that are popular, instead of songs that have a vibrant feel.