Social Media: Research & Development
In this blogpost, my group decided on the social media presence for our star to be reflected in our products (social media posts, music video, etc)
Most of this was done by Haresha
RESEARCH #1: VACATIONS
What do they post on their social media page? Can you group the different posts into categories (eg Personal, promotional etc)
Just like other bands, the Vacations share updates and activities for their fans to keep them informed about the band's current state, endeavors, and other aspects related to the band. What adds a personal touch to their account is their sharing of daily behind-the-scenes activities. They also frequently post memes that are mostly related about themselves, which adds a more relaxed and playful vibe to the band. This contributes to the development of their image as a fun and laid-back band on their social media pages, contrasting to their musical persona that they've shown in the music (composed). In addition to sharing personal insights, they also create promotional content, primarily focused on their tour schedules that include dates and locations for their concerts.
Does it feel personal or is someone else creating content for them?
Their social media profiles come across as more personal instead of being managed by a team or a corporate that filters the content of their post for the sake of their official accounts. It seems that their goal is to connect with the audience by presenting themselves as relatable, choosing to be seen as a humble, and fun band rather than as glamorous or formal superstars.
Do fans have the chance to interact and engage with a. The artist b. Other fans
Fans of VACATIONS is possible to interact with the artist (a) through the instagram comment sections, but it seems that the band choose did not make any interaction with the fans throughout their social pages. It seems that instagram acts as an update of what are they up to and an announcement of tours; basically, an update of their activity in general. But, fans can still interact with the other fans (b) through the comment sections, and it is most likely to discuss and share their thoughts about the band's posts.
How does the artist promote their music?
They promote their music/bands through their social media pages while posting memes to maintain a relaxed engagement of the band between their audiences. They're the most actives in Instagram and Tiktok, as they got the most engagement on those social media platform.
How has this soc media influenced you?
We would like to conform the meme posting contents that they did in their social media pages, as we want our band to be known the same way as them, which is a playful and easy-going persona that we show in social media. The reason why this is necessary is because we want
RESEARCH #2: REALITY CLUBS
What do they post on their social media page? Can you group the different posts into categories (eg Personal, promotional etc)
On their social media platforms, they post updates about the band’s activities and share information regarding their current situation to keep their fans in the loop. Furthermore, they have recently uploaded mini-vlogs showcasing the city they are visiting for their latest concert series, known as the BUZZ Tour, which they refer to as "stage journal." They also seem to be promoting their merchandise through their social media channels. Overall, their social media posts are mostly well-polished and professionally edited.
Does it feel personal or is someone else creating content for them?
For Reality Clubs it looks like a team of social media sections and photographers are behind the band while developing, creating, and filtering contents that are allowed to be posted to the band's social media page.
Do fans have the chance to interact and engage with a. The artist b. Other fans
In the majority of their social media updates, there is no indication that the band replies to or engages with comments from their fans. The comments section is consistently filled with fans sharing their support and motivational messages for the band. When the post pertains to an upcoming concert, attendees express their enthusiasm about the band performing in their cities, which boosts engagement and excitement among fans. While they may not communicate on social media, they do connect with their audience during live performances.
How does the artist promote their music?
Reality Club promotes their music through social media, such as Instagrams as the main platform. Other than that, they also promote their music through live performances and world tours (e.g. BUZZ Tour) in order to increase the awareness for their new music amongst their loyal fans. Not only that, they feature they're new released on their social media bio.
How has this soc media influenced you?
The vibrant neon colors on some posts inspired us to assign a unique color theme to each member of our band. For example, the neon color associated with Louis would be red. When he is the spotlight/at least present in a post, ambiance of that post will closely reflect the color red as well. This color will be symbolising the personality of the respective member.
1st drafts
No comments:
Post a Comment