Research

My research on advertisements

Title of the Advertisement: Somesuch >> MonetSuperMarket "That's How I Roll"

Brand/Product: Insurance

Duration of the Advertisement: 1:01

Brief Overview/Summary: Lame white guy wants to be like cool like black guy so he uses insurance

1. Target Audience

guys in their 20s (20-40) in America that are middle class

2. Message and Purpose

it promises users that if product is used, you'll seem hip and cool like seen in the advertisement, this catches the audience into using the product

3. Meaning and Interpretation

it ensures safety to those who use the product while also looking cool

4. Effectiveness

effective enough, could be easy to remember because of the celebrity and the humour.

5. Personal Response

I enjoyed the humour of the advertisement, but I had a troubling time to understand what the product was about

6. Comparative Analysis (Optional)

Title of the Advertisement: Cadbury gorillas

Brand/Product: Chocolate

Duration of the Advertisement: 1:30

Brief Overview/Summary: Monkey plays drums

1. Target Audience

young audience, with an appeal to new wave music

2. Message and Purpose

sell chocolate to young audiences using humour and suspense

3. Meaning and Interpretation

it shows the colours of Cadbury chocolate in the beginning to give a refrance and a hint to what the product may be. The rest to me seems random

4. Effectiveness

pretty effective on catching the readers attention with the use of an animal, and is memorable due to the music and humour

5. Personal Response

I found that this advertisement is very amusing and I would definitely remember this advertisement

6. Comparative Analysis (Optional)

I laughed at the advertisement and I find it to be more memorable and effective in comparison to the "Somesuch >> MonetSuperMarket "That's How I Roll."  this ad effectively made me laugh more

Title of the Advertisement: barbie So In Style

Brand/Product: barbie doll

Duration of the Advertisement: 30 seconds

Brief Overview/Summary: minority barbie doll showcase

1. Target Audience

young minority girls using bright and feminine colours

2. Message and Purpose

it shows the target audience using the product being advertised. This conveys that the minorities are also able to play with the barbie dolls. as well as the barbie dolls being modeled after their ethnicity and shows that users of the products get a lot of friends.

3. Meaning and Interpretation

It means that people who design or create the barbie dolls care about the minorities and want's to push their product promoting minorities

4. Effectiveness

The advert is pretty effective with the usage of pop music being catchy and memorable

5. Personal Response

I found this advertisement memorable since the song is catchy and it's tunes are easy to remember

6. Comparative Analysis (Optional)

I found this ad to be catchy and memorable although not as memorable as the Cadbury ad

Title of the Advertisement: There's More To Love at Landers Superstore!

Brand/Product: supermarket membership

Duration of the Advertisement: 31 seconds

Brief Overview/Summary: shows what the supermarket is filled with, including it's own salon and restaurant

1. Target Audience

middle class adults (20-55) since it talks about a lot of discounts and great deals the supermarket holds when becoming a member

2. Message and Purpose

it shows how the supermarket has almost everything for their families. and convinces that it can keep the entire family busy, and keeps the family happy

3. Meaning and Interpretation

it shows everyone smiling showing how it keeps customers in the supermarket happy when having a membership since it has more plusses than regular customers

4. Effectiveness

This advert to me wasn't so memorable by itself, I only got to know this ad since it was forcefully pushed and always showed up

5. Personal Response

this ad isn't the best, though it does show all the benefits of being a membership, so maybe older audiences would remember this. But since i'm still a teenager, it's isn't that effective for me

6. Comparative Analysis (Optional)

this is the ad that doesn't really involve a catchy song as a part of memorability, which makes it not that memorable in my opinion

Title of the Advertisement: So Many Ways – Whopper Combinations

Brand/Product: Burger King Whopper

Duration of the Advertisement: 15 seconds

Brief Overview/Summary: quick showcase and montage of the creation of the whopper burger using quick camera shots and camera movements and it's own original music.

1. Target Audience

the target audience for this advert would range from kids to teenagers (age 4-45) that loves to eat food as well as middle class people that can afford at least one of the burgers shown in the video. from the language used, it also appeals to the American people.

2. Message and Purpose

The ad conveys that anyone can eat and build their whooper in the beginning. it also shows how the whopper is incredibly delicious by showing extreme close ups of the burgers and can be used to fill more than 1 stomach using the package shown near the end of the video. 

3. Meaning and Interpretation

the ad uses various camera closeups and camera push ins and the trucking motion. they used closeups of the burgers to show in quality how great it looks and how it was made. bright colours where also used to catch the attention of the younger audience and a vibrant colour grading was used to show how joyful the mood of the ad would be. editing is also fast paced to keep the viewers attention, especially the younger audiences. big bright text is used to keep to make the older audience read the ad's positive words

4. Effectiveness

The advert is pretty effective, I found the music very catchy and very upbeat, which is what carried the memorability of it. it's statement of "over 200,000" whopper combinations makes adults and teens like me excited to get to burger king and mix and match their own whopper.

5. Personal Response

I found this ad to be memorable, so far to the point where I specifically searched this for this ad. Mostly because of the song since I usually remember things through audio

6. Comparative Analysis (Optional)

I found this ad to be catchy and memorable although not as memorable as the Cadburry ad again. this could be because I found the song in the Cadburry ad to be more catchy even though it's not an original song for the ad

Ideas/Inspirations

- Match surrounding diegetic sound with non-diegetic music

Self Reflection

After looking at some advertisements, I think I can clearly grasp a concept on the different types of ways advertisements can be delivered, since almost each ad that I've analyzed seem to have their own unique trait. This can help me give ideas for my advertisement storyboard.