Advertisement Proposal

This is my advertisement proposal

- What's your product: beng-beng Chocolate

-Who is your target audience, why: My target audience is for adults mostly male (20-40), middle class, with a job who want to have a quick, easy, and cheap snack anytime they want, so that in whatever situation they're in, either good or bad, they can have a quick light snack to get their mind off things

-What will your ad be like: A man who is struggling with their office jobs get's multiple emails or messages about negative feedback and personal messages and emails about unpaid debt with flashbacks of gambling. The office worker then proceeds to grab some air outside his cubical and outside the building. While out for some air he decides to eat beng-beng and afterwards starts to forget about all the bad reviews.

or

A man walks on the street going to a convivence store, on his way there, he sees a lot of crime happing in the alley (someone getting beat up, selling drugs to kids, not paying tax.) after going inside the convenience store, he buys a pack of beng-beng and exits the store. Afterwards, he start's sharing his beng-beng with other people around him doing crime, after receiving the beng-beng they change their mind, and start to do good.

REVISION

after revising with my teacher, a new scenario for the ad has been given to me:
An extremely formal man a 9-5 job, wearing a black suit, black tie, an overall clean experience, goes downstairs to go eat his boring sandwich prepared from home. with a very disappointing face as he opens his lunch box, the then quickly notices a group of kids having fun and eating beng-beng outside. Seeing this he proceeds to buy his own pack of beng-beng and shares it with the kids. Which then leads the boring office worker to hang out with the kids and have a smile on his face. After showing the ending (text with the brand and moto in the end) and short comedic scene after the ending plays, where everyone with the same boring sandwich looks outside with the 1 office worker having fun, and decides to buy beng-beng to join the hangout.

Self Reflection

After the revision, I really feel like the revised version is a lot better than my original idea. It would make more sense and would easily get my point across of beng-beng being available for everyone of different ages