Monday, 18 September 2023

My Target Audience

 This is my Target Audience

1. Product/Company Description:

  • Company/Product Name: [Beng-beng]

  • Product Overview: [beng-beng solves all your mental problems, and calms the user down by relieving their stress, as well as showing different types of beng-beng]


2. Target Audience Demographics:

  • Age: [4-40]

  • Gender: [more keen towards males but can be both genders]

  • Income Level: [lower middle to middle class citizens]

  • Education: [graduated from high school/college]

  • Occupation: [office workers or students]

  • Geographical Location: [anywhere]


3. Target Audience Psychographics:

  • Interests: [people who enjoy eating snacks]

  • Lifestyle Choices: [people who like to travel around while having a snack at their disposal]

  • Values and Attitudes: [to keep the tastebuds of the user entertained]

  • Opinions: [great tasting chocolate]


4. Understanding Consumer Behavior:

  • Needs: [the desire of the product is to make the user be less boring]

  • Motivations: [keep being not boring]

  • Pain Points: [the product solves all their need for a snack during any time]


5. Competitor Analysis:

  • Competitor Name: [Oreo, superstar, better]

  • Competitor's Target Audience: [Oreo: mid class children/teenagers/adults (3-30), superstar: mid class children (3-10), better: mid class children/teenagers (3-20)]


6. Target Audience Persona:

  • Persona Name: [Teens]

  • Age: [14-16]

  • Gender: [male/female]

  • Occupation: [Student]

  • Interests: [having fun]

  • Lifestyle: [middle class]

  • Values and Attitudes: [have fun and make life less boring]

  • Needs and Motivations: [make others around you have fun]

  • Pain Points: [tranquillity, peace]


7. Aligning Advertisement with Target Audience:

  • Message: [anyone can eat a childish snack]

  • Visuals: [When an office worker is on screen. Visuals are more dull and boring]

  • Tone: [boring/dull tone


Self Reflection
I think realizing my target audience will really help me sell the chosen product, since I already have a set of guidelines that I can follow instead of being all over the place. This also keeps me organized and helps me really understand my target audience before doing my task.